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Stern Pinball
Press Release
 
AAMA PUBLIC RELATIONS PUSH:
STERN PINBALL TO BE ON GOOD MORNING AMERICA
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December 6,
2007 - Following the media coverage generated at this year's AAMA
Distributor Gala, the AAMA has continued its diligent work on many other
exciting public relations projects, all designed to promote the amusement
industry and its products to the general public.
Most recently, the association has been working closely with representatives
from Ruder Finn, a Chicago-based PR firm, on developing a segment featuring
products from the coin-op amusement industry for Good Morning America
(GMA). Good Morning America, one of the nation's most popular
morning talk shows since its inception in 1975, is broadcast daily to
between three to five million viewers on ABC from a studio overlooking
bustling Times Square in New York City. The show covers a combination
of breaking news, interviews, weather, and in-depth reporting on a wide
variety of special interest topics.
After several months of hard work, we are thrilled to announce that Good
Morning America will be airing a segment on pinball games to celebrate
the 60th anniversary of the flipper!
The 15 minute segment, which is scheduled to air
on Thursday, December 27th, [updated: air
on Friday, January 18, 2008] will feature a variety of different
pinball machines. Stern Pinball has generously created a unique
Good Morning America pinball machine especially for the occasion,
which will include GMA and ABC logos, plus likenesses of
the show's well known anchors Sam Champion, Chris Cuomo, Robin Roberts,
and Diane Sawyer, as bobble heads in the playing field! Other
popular games to be used on air will include Stern's newest game, Wheel
of Fortune, along with player favorites such as Spiderman,
Pirates of the Caribbean and World Poker Tour.
Each of the four show hosts will have one of the above listed machines
to play during the segment and show off their flipper skills to a national
audience. Industry pinball gurus Joshua and Zach Sharpe are
also scheduled to appear on air to discuss the history of pinball, give
tips and techniques to the hosts as they play, and most importantly, to
remind the public to "get out and play" coin-op amusement games in their
local bar, family entertainment center, or any other location where they
may be found.
The Sharpe brothers have a long and strong history of involvement in the
world of competitive pinball. Josh Sharpe played in his first
pinball tournament in 1993 at the age of 13 and became the World Junior
Pinball Champion in 1995. Bringing his passion for pinball with him to
college, he formed the Illini Pinball Association in 1998 on the University
of Illinois Urbana-Champaign campus. From there, Joshua created
the PinBrawl World Team Pinball Championships, which have been held annually
at the Pinball Expo in Chicago since 1999 and was the first competitive
pinball event to feature four player teams. In the spring of
2006, with the help of pinball enthusiasts around the world, Joshua began
the World Pinball Player Rankings and resurrected the defunct International
Flipper Pinball Association (IFPA). The IFPA will be holding
the World Pinball Championships on March 28-30, 2008 in the Las Vegas
Pinball Hall of Fame; in conjunction with the Amusement Showcase International,
scheduled to be held March 27-29 at the Las Vegas Convention Center.
The AAMA is continuing to work on our public relations efforts for 2008,
and will keep you up-to-date on other interesting projects as they become
finalized.
To get your own Stern Wheel of Fortune®, Spiderman™,
©Disney's Pirates of the Caribbean, World Poker Tour™
or any other available Pinball Machine(s), contact your nearest Stern
Distributor. You can also contact Jolly Backer at 708-786-7039
or by email. You
can also contact Shelley Sax at 708-786-7030 or by email.
Click
to learn more about Stern Pinball.
If you have any
questions or comments, please contact us by email.
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