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9/26/2011 6:52:47 PM

Stern Pinball To Release TRANSFORMERS Pinball Machine

World’s Only Maker of Arcade Quality Pinball Announces Newest Addition to Stern’s Timeless Pinball Lineup

MELROSE PARK, IL – September 20, 2011– Stern Pinball, Inc., the world’s only maker of real pinball games, announced today upcoming plans for a pinball machine based on the iconic TRANSFORMERS brand from Hasbro, Inc that will be available later this fall. Collectors, casual players and avid fans can all expect nothing less than an epic TRANSFORMERS adventure.

Since the birth of the franchise in 1984, the TRANSFORMERS brand has been celebrated with toys, comic books, animation, summer blockbuster movies and more. Under license from Hasbro, Stern is now proud to be adding pinball machines to the lineup. Players can expect the classic battle between the heroic OPTIMUS PRIME and the villainous MEGATRON as well as other beloved AUTOBOT and DECEPTICON characters. 

“The story behind the TRANSFORMERS brand makes for a perfect translation into pinball,” said Gary Stern, founder, CEO and chairman of Stern Pinball. “We’re confident that the long anticipated machine will please the eyes, ears and the hands of even the most diehard TRANSFORMERS fans.”

The TRANSFORMERS game continues both the Stern Pinball and the Stern family tradition of producing quality pinball machines for young and old. The company traces its lineage to Philadelphia in the 1930s when Sam Stern entered the business of operating pinball games. Stern passed his lifelong enthusiasm for the game and the business of pinball to his son Gary Stern who founded Stern Pinball. Today pinball remains one of America’s favorite pastimes.

Pricing and Availability: $5699 - $7499 MSRP

To learn more about The Transformers pinball machine and Stern Pinball, visitwww.sternpinball.com

About Stern Pinball 

Stern Pinball, Inc., located just outside Chicago, Illinois, designs and manufactures arcade-quality pinball games. Stern is the only maker of full-sized, arcade quality pinball games on the planet and has released many popular games, including Pirates of the Caribbean, Indiana Jones, Shrek, Batman, Spiderman, the Simpsons Pinball Party and many more. Stern’s games continue to be enjoyed by both pinball enthusiasts and casual players around the globe. For more information visit www.sternpinball.com.

About Hasbro, Inc. 

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.  Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.