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12/20/22

Stern Pinball Announces Leadership Expansion

Seth Davis appointed CEO; Nick Parfitt appointed CFO

CHICAGO, IL – December 20, 2022 – Stern Pinball, Inc. (SPI) today announced two executive leadership appointments to support the company’s continued growth.  In the past three years, SPI has achieved successive revenue records across the Pinball Machine, Accessory, and Merchandise businesses as well as a successful digital connectivity expansion with Insider Connected.

Company Founder, Gary Stern, will step down as CEO but continue as Chairman of the Board.  Dave Peterson will continue to serve as Vice Chairman of the Board.  Gary and Dave will remain the controlling shareholders of the company and serve in executive roles on a project basis.

Seth Davis, who joined the company as President in October 2021, will take on the additional role of Chief Executive Officer (CEO).  A life-long gamer prior to joining Stern Pinball, Seth spent a combined twenty-one years at The Walt Disney Company and the General Electric Company.  He served in a wide variety of functions and in intrapreneurial roles at increasingly senior levels.  Seth led and managed both small and large teams spanning business, creative, and technical disciplines.

Immediately prior to joining Stern Pinball, Seth served on the executive team responsible for the highly successful subscription-based streaming services Disney+ and ESPN+.  Earlier in his career Seth served in Disney Corporate Financial Planning leading business transformation projects; as Head of Product Management for Connected Experiences within Disney Games and Consumer Products as part of Walt Disney Imagineering; as leader of Disney’s Digital Games Console and PC line of business; and as Director of Disney Games’ Strategy, Market Analytics, and Product Planning.

Before Disney, Seth spent eight years at the General Electric Company.  He served as Senior Manager – Finance at GE Capital responsible for Strategic Analysis and Marketing.  He started his GE career in the Financial Management Program where he completed four national rotations through GE business units and earned his Six Sigma Black Belt Certification.

Seth earned his MBA from The Wharton School at the University of Pennsylvania where he majored in Entrepreneurial Management.  He earned a Bachelor of Science degree from Syracuse University with a double major in Accounting and Information Management and Technology.

After 35 years of service, Michael O’Donnell will retire as SPI’s Chief Financial Officer (CFO).  Michael will remain a large shareholder of the company and continue to serve as a Board member.  He will also lead special projects and assist with the transition of the CFO role.

Nick Parfitt will join the company as CFO.  Nick, a native of South Africa, brings over 20 years of broad financial, accounting, strategic, and growth management experience to the company.  Nick started his career with Fortune Brands at Jim Beam Inc., the world’s third largest producer and distributor of distilled beverages.  Nick subsequently joined MillerKnoll, Inc., the NASDAQ-listed multi-billion dollar collective of dynamic brands designed and produced for commercial and luxury residential markets.  Most recently, Nick served nVenia, LLC as the finance lead to implement a consolidation strategy for a newly formed business unit within the Duravant family of engineering businesses.

Nick earned his MBA from The Kellogg School of Management at Northwestern University where he majored in Finance and Marketing.  He earned a Bachelor of Science degree from Indiana University Bloomington with a double major in Finance and Operations Management.

Shelley Sax-Eldridge, who is one of the longest serving employees at Stern Pinball, also announced her retirement after more than 36 years of service.  Shelley started as an Administrative Assistant to Gary Stern and became the company’s Logistics Manager.  Shelley communicated regularly with the company’s customers and distribution partners, facilitating the distribution of pinball games around the globe.

About Insider Connected

Insider Connected is a comprehensive technology initiative to connect the universe of Stern pinball machines. The platform is designed to enhance and extend player engagement with the games across both home and commercial environments. It also presents professional operators of the pinball machines a robust set of tools to drive location play, build player loyalty, analyze performance, make adjustments remotely, and maintain the machines.

Registration for Insider Connected is available at insider.sternpinball.com. Players can also register at a connected game by scanning a registration QR code on the machine. Once a player registers, they are issued a unique QR Code that can be used to identify that player at any connected Stern pinball machine anywhere in the world. When a player scans into the machine, they can track progress, earn new game specific achievements, engage with the player community, and participate in promotions and Challenge Quests.

“Insider Connected is transforming how players interact with pinball machines. Operators are benefiting from new tools that drive repeat play and help maintain games remotely while players can earn special entertainment location badges,” said Seth Davis, President and CEO of Stern Pinball, Inc.

About Stern Pinball, Inc.

Stern Pinball, Inc. creates compelling entertainment that inspires a lifetime love of games, sparks passion, forges friendships, and connects people everywhere through fun, innovative, technologically advanced pinball games, and experiences.  Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise. Stern Pinball serves digital, consumer, commercial, and corporate markets around the globe.

Recent Stern Pinball titles include James Bond 007, Rush, Godzilla, The Mandalorian, Led Zeppelin, Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Stranger Things, Elvira’s House of Horrors, Jurassic Park, Black Knight: Sword of Rage, The Munsters, The Beatles, Deadpool, Iron Maiden, Guardians of the Galaxy, Star Wars, Aerosmith, Ghostbusters, KISS, Metallica, Game of Thrones, The Walking Dead, Star Trek, AC/DC, Batman, and Spider-Man. A broad range of players enjoy Stern Pinball’s games from professional pinball players who compete in high-stakes competitions around the globe to novice players who are discovering the allure of the silver ball for the first time. To join the fun and learn more, please visit www.sternpinball.com.

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END USER LICENSE AGREEMENT (EULA)

STERN PINBALL

END USER LICENSE AGREEMENT

This limited software license Agreement (“Agreement”) applies to your use of Stern Pinball Software pre-installed on a Stern Pinball Machine and any Authorized Updates made available to you. BY USING YOUR STERN PINBALL MACHINE, YOU AGREE TO THE TERMS OF THIS AGREEMENT. If you do not agree to the terms of this Agreement, do not use your Stern Pinball Machine or any Authorized Updates. Please read this entire Agreement, which governs your use of the Stern Pinball Machine, Stern Pinball Software and all Authorized Updates. ADULT CONSENT TO ENTER INTO THIS AGREEMENT, YOU MUST BE AN ADULT OF THE LEGAL AGE OF MAJORITY IN YOUR COUNTRY OF RESIDENCE. YOU ARE LEGALLY AND FINANCIALLY RESPONSIBLE FOR ALL ACTIONS USING YOUR STERN PINBALL MACHINE AND SOFTWARE AND ACCESSING OR USING ANY ONLINE GAMING PLATFORM, INCLUDING THE ACTIONS OF ANYONE YOU ALLOW TO USE AND ACCESS TO YOUR MACHINE AND ANY ASSOCIATED ACCOUNT. YOU AFFIRM THAT YOU HAVE REACHED THE LEGAL AGE OF MAJORITY, UNDERSTAND AND ACCEPT THIS AGREEMENT. IF YOU ARE UNDER THE LEGAL AGE OF MAJORITY, YOUR PARENT OR LEGAL GUARDIAN MUST CONSENT TO THIS AGREEMENT. DEFINITIONS.
  1. “Stern Pinball Machine” means a Stern Pinball arcade game machine.
  2. “Stern Pinball Software” means software (including but not limited to firmware) pre-installed in the Stern Pinball Machine, including all Authorized Content and any Authorized Updates that Stern Pinball may make available to You from time to time.
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LICENSE. Stern Pinball hereby grants You a nonexclusive, non-transferable, limited, and revocable right and license to use one copy of the Stern Pinball Software and Authorized Content and any Authorized Update solely for your personal use, or that of your patrons and customers if you are a commercial entity, for playing a single Stern Pinball Machine. The Stern Pinball Software, Authorized Content and Authorized Updates are licensed, not sold, to You, and no ownership rights are transferred by this Agreement. The Stern Pinball Software Authorized Content and Authorized Updates are protected by U.S. and international copyright. All rights not explicitly granted to you in this Agreement are reserved by Stern Pinball.
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    1. You will not copy, reproduce, alter, replace, distribute, reverse engineer, decompile, disassemble, display, perform, create derivative works based on, or otherwise modify the Stern Pinball hardware or Stern Pinball Software or any Authorized Update, in whole or in part; and will not commercially exploit any of the foregoing.
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    3. You will not create, develop, distribute or assist anyone else in creating, developing or distributing any Unauthorized Content or Unauthorized Software intended for use with a Stern Pinball Machine, whether to add to or modify the gameplay, any audio content (whether music, sound or voice), or any video content of any Stern Pinball Machine, or to gain advantage in any online or other game modes, or otherwise.
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PRIVACY POLICY Your use of the Stern Pinball Machine, Stern Pinball Software and any Authorized Updates are subject to Stern Pinball’s Privacy Policy which can be found at https://sternpinball.com/privacy-policy/   WARRANTY EXCEPT AS PROVIDED HEREIN, THE STERN PINBALL SOFTWARE, AUTHORIZED CONTENT AND AUTHORIZED UPDATES ARE PROVIDED "AS IS" AND, TO THE MAXIMUM EXTENT ALLOWABLE UNDER LAW, STERN PINBALL DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT. WITHOUT LIMITING THE FOREGOING, STERN PINBALL DOES NOT WARRANT THAT OPERATION OF THE STERN PINBALL MACHINE OR ANY ONLINE OR CONNECTED GAME NETWORK WILL BE UNINTERRUPTED OR ERROR-FREE. EXCLUSION OF CERTAIN DAMAGES STERN PINBALL IS NOT RESPONSIBLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES; ANY LOSS OF DATA, PRIVACY, CONFIDENTIALITY, OR PROFITS; OR ANY INABILITY TO USE THE STERN PINBALL MACHINE, STERN PINBALL SOFTWARE OR ANY AUTHORIZED UPDATE. THESE EXCLUSIONS APPLY EVEN IF STERN PINBALL HAS BEEN ADVISED OF THE POSSIBILITY OF THESE DAMAGES, AND EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE. Some countries do not allow the exclusion or limitation of incidental or consequential damages, so this limitation or exclusion may not apply to You. These terms apply to the maximum extent permitted by law and unless prohibited by law. These terms do not change your rights under the laws of your country if those laws do not permit that change. TERRITORY AND CHOICE OF LAW This License is valid only in the country in which you purchased your Stern Pinball Machine. This License will be subject to and construed in accordance with the laws of the State of Illinois, U.S.A., regardless of conflict of laws principles. You agree to submit to the exclusive jurisdiction of the state and federal courts in Cook County, Illinois, U.S.A. for the resolution of any dispute regarding this Agreement or the subject matter of this Agreement and to waive any jurisdictional, venue, or inconvenient forum objections to such courts. This Agreement may be updated by Stern Pinball from time to time with the current version posted at www.sternpinball.com/EULA. Your continued use of the Stern Pinball Software an Authorized Update after an updated Agreement has been posted constitutes your acceptance of all of its terms.
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